Prime Day is in full swing: Here are the best deals worth shopping

CNN —  

This article is part of CNN Underscored’s wall-to-wall coverage of Amazon Prime Day. To find all of our coverage, click here.

At long last, the day has finally arrived. Amazon has kicked off Prime Day, the mega-retailer’s biggest sale event of the year, in full force, with savings on thousands of products from top brands. No doubt you’ll find discounts on everything you need for summer and beyond, as well as deals on everyday essentials you’ve been meaning to stock up on.

With so many items on sale, it’s easy to feel overwhelmed, but don’t fret: CNN Underscored has rounded up all the Prime Day deals you need to know about below. If you see something you like, act quickly — stuff is known to sell out fast on Prime Day. We’ll be updating this post throughout the day as the sales come and go, so be sure to check back often.

Tech and electronics

Sony Noise-Canceling Headphones (starting at $78; amazon.com)

  • Sony is a leader when it comes to sounds, and right now a range of the brand’s headphones and earbuds are on sale for Prime Day. That includes our top pick for best overall over-ear headphone — the Sony WH-1000XM4 — down to an all-time low price. Read more about how it snagged the top spot here.

Tile Trackers (starting at $24.49; amazon.com)

  • Keep track of all your stuff with these deals on Tile trackers. Right now several Tile bundles, including the Mate, Slim, Sticker and Pro, are marked down, so you’ll save money and any time spent looking for lost items.

Fire TV Stick 4K ($24.99, originally $49.99; amazon.com)

  • Make any TV smarter with Amazon’s own Fire TV Stick 4K, now back down to $24.99 — its best price ever. The last time the device was marked down this low was Black Friday, so be sure to snag one for every TV in your house now.

Chromebooks From HP, Lenovo and More (starting at $189.99; amazon.com)

  • Need a new laptop? Now’s a great time to score a Chromebook from a top brand like HP, Samsung or Acer for as low as $189.99 or as much as over $1,000.

Garmin Smartwatches and More (starting at $49.99; amazon.com)

  • Add some intelligence to your wrist with a new smartwatch from Garmin. Dozens of models are marked down for Prime Day, so you’re sure to find the perfect fit for your lifestyle.

Fire HD 10 Tablet ($79.99, originally $149.99; amazon.com)

  • While not the most powerful tablet, the Fire HD 10 impressed us with its HD streaming and multitasking capabilities. And it’s now down to one of the lowest prices we’ve seen.

Fitbit Fitness Trackers (starting at $29.99; amazon.com)

Samsung Galaxy Smartphones (starting at $375; amazon.com)

  • The Galaxy line of smartphones is a strong iPhone contender, especially the Galaxy S21, which we found to boast a versatile set of cameras and all-day battery life.

Ring Stick Up Camera and Echo Bundles (starting at $94.99; amazon.com)

  • Smarten up your home the easy way — and save up to 49% — with two of our favorite smart home gadgets.

Ring Alarm (starting at $119.99; amazon.com)

  • We named the Ring Alarm the best overall DIY security system, as it shone as a budget-conscious system that doesn’t sacrifice the necessary feature set, all while giving you the ability to customize to your specific needs.

Jabra Headphones and Earbuds (starting at $49.99; amazon.com)

Fujifilm Instax Cameras (starting at $39.99; amazon.com)

  • Add some retro flavor to your photography with the Fujifilm Instax line of cameras, now on sale for up to 45% off.

Echo Dot (4th Gen) ($24.99, originally $49.99; amazon.com)

  • The fourth-generation Echo Dot is still the budget smart speaker to beat and is the easiest entry point into making your home a little smarter — and it’s now at the lowest price we’ve ever seen.

JBL Portable Bluetooth Speakers (starting at $149.95; amazon.com)

  • Set yourself up for outdoor summer vibing while saving up to 55% on JBL waterproof Bluetooth speakers.

Eero 6 Mesh Wi-Fi Router ($181, originally $279; amazon.com)

  • We named the Eero 6 mesh router, with its foolproof setup process, nearly unrivaled speeds and coverage areas, as your best bet when opting for a mesh router.

WD My Passport SSD (starting at $79.99, originally $119.99; amazon.com)

Samsung Data Storage and PC Devices (starting at $24.99; amazon.com)

  • Whether you need more storage, an extra screen or a tablet, Samsung has you covered. Amazon is marking down a range of devices, from SSD cards to monitors to the Galaxy Tab in a few different iterations.

PC Components From Corsair, Asus and more (starting at $12.99; amazon.com)

  • If you prefer to DIY your own PC, pick up all the components you need from this Prime Day sale. You’ll find savings from top brands, including Western Digital, Intel, Asus and more.

Sony X900H 85-Inch 4K Ultra HD Smart LED TV ($1,799.99, originally $2,599.99; amazon.com)

  • Add this massive 85-inch Sony TV to your home entertainment setup for $800 off its usual price, and enjoy premium 4K pictures, Full Array LED for top-notch contrast and Triluminos display for the most vibrant colors, among other top-notch features.

Data Storage From Seagate, Synology, SanDisk and More (starting at $44.99; amazon.com)

Bose Noise-Canceling Headphones 700 ($229, originally $399; amazon.com)

  • Our pick for most comfortable over-ear headphones, the Bose Noise-Canceling Headphones 700 are down to a new all-time low price at just $229 — that’s $170 off their usual price.

Samsung Galaxy Watches, Earbuds and More (starting at $14.99; amazon.com)

  • A range of tech from Samsung is down to their lowest prices ever, including the brand’s Galaxy Buds Plus at just $84.99 and the beanlike Galaxy Buds Live for $109.99. Plus, pick up a Galaxy Smartwatch for as low as $159.99 — another all-time low price — and be sure to browse through the selection of discounted chargers, SmartTags and phone cases.

Smart Home Devices (starting at $8.99; amazon.com)

  • Up the intelligence of any device with deals on some top-rated smart plugs — including this Kasa by TP-Link one that’s down to its lowest price ever at just $8.99. Plus, stock up on smart bulbs so you’re never again left stumbling around in the dark, looking for a light switch.

Sandisk, PNY and Lexar Memory Products (starting at $13.49; amazon.com)

  • Stock up on memory cards and flash drives from this Prime Day sale. You’ll find a range of capacities, so you can select the device that best matches your storage needs.

Handpicked Computers and Monitors (starting at $79.99; amazon.com)

  • Dells, Acers, LGs, HPs and more computers are marked down for Prime Day. Pick up a new laptop, desktop or just a monitor to expand your existing screen situation.

Bose SoundLink Headphones and Speakers (starting at $129; amazon.com)

  • Hear that? It’s the sound of prices plummeting on Bose’s SoundLink line. Save on the Revolve Bluetooth speaker, as well as the SoundLink Around-Ear Headphones II in both black and white, and listen to your favorite tunes from anywhere.

GoPro Hero8 Black Retail Bundle ($279, originally $349.99; amazon.com)

  • Get a GoPro Hero8 — the waterproof camera you need for all your action sports film star dreams — for its lowest price ever at Amazon. It’s bundled with useful mounts and accessories so you can make the most of your next shoot.

Outdoor Photography Essentials (starting at $16.99; amazon.com)

  • Take up stargazing this summer with savings on telescopes, binoculars, tripods, lenses, carrying cases and more. Pay special attention to the stellar deals on Celestron, one of the top names in telescopes.

Samsung Soundbar T650 ($199.99, originally $399.99; amazon.com)

  • Raise the bar when it comes to audio with this Samsung soundbar, now down to its lowest price ever at $200 off.

Neewer Ring Light Flashes and Studio Accessories (starting at $16; amazon.com)

  • Embark on your career as an influencer with deals on all the necessary lighting equipment, including a bestselling ring light.

Samsung The Frame TVs (starting at $797.99; amazon.com)

  • It’s a TV! It’s a work of art! With Samsung’s The Frame series, you get both. When not in use, this television doubles as a framed piece of art so you can enjoy the ultimate aesthetic experience in your home.

Nixplay Digital Picture Frame (starting at $125.99; amazon.com)

  • This Nixplay Digital Frame, which allows you to share photos and videos from your phone or by email, would make a great gift for the mom, dad or grandparent in your life.

Samsung 82-Inch 4K Ultra HD Smart TV ($1,197.99, originally $1,499.99; amazon.com)

  • Snag massive savings on a massive TV with this 82-inch 4K Smart TV from Samsung.

Fossil Smartwatches ($134, originally $249; amazon.com)

  • Men’s and women’s Gen 5E Fossil Smartwatches are on sale for 45% off. These are the lowest prices we’ve ever seen for these watches, which feature a touch screen, heart rate notifications, contactless payments and more.

AirPods Pro ($189.99, originally $249.99; amazon.com)

  • AirPods Pro mix a stellar design with rich sound and active noise cancellation that can effectively cancel out all the noise around you. They’re really that good, and they’re our top pick of earbuds for Apple users. At $189.99, it’s not an all-time low, but this is a really good deal.

Home and health

LifeStraw Personal Water Filters, 2-Pack ($19.98, originally $39.95; amazon.com)

  • A must-have for camping, hiking and even traveling, the LifeStraw ensures you always have access to clean water with its built-in filter you can drink right out of, and for Prime Day, you can pick up a two-pack for just $19.98 — the lowest price we’ve ever seen.

Instant Pot Duo Nova 7-in-1 Pressure Cooker ($49.95, originally $79.99; amazon.com)

  • This pressure cooker truly does it all; it’s a slow cooker, rice cooker, steamer, sautér and yogurt maker, and at $49.99, it’s at its lowest price in months.

Instant Omni Plus 10-in-1 Air Fryer ($159.95, originally $249.99; amazon.com)

  • If you’re on the lookout for an air fryer, the Omni Plus is a great option, but also so much more. It also functions as a broiler, mini oven, rotisserie, dehydrator, reheating oven, roaster, toaster, warmer and convection oven so you get more for the incredible price of $159.95.

Bissell Vacuums, Air Purifiers and More (starting at $59.99; amazon.com)

  • Vacuums, robo vacs and air purifiers have never been more affordable with up to 50% off select Bissell options to clean your entire home.

iRobot Roomba Robotic Vacuums and Braava M6 Mops (starting at $199; amazon.com)

  • Now’s the time to snag a Roomba robo vac with up to 40% off several models Amazon buyers absolutely love.

Keurig Coffee Makers, Brewers and More (starting at $49.99; amazon.com)

  • Save on a delicious cup of joe with up to 35% off Keurig coffee machines, starting at $49.99, one of the lowest prices we’ve ever seen.

Furbo Dog Camera ($118, originally $169; amazon.com)

  • Keep an eye on your pup (and even toss them a treat) when you’re not home with this discounted Furbo camera. For Prime Day, it’s down to its lowest price ever of $118.

Planters Nuts (starting at $8.37; amazon.com)

  • This deal is nuts: Save on a couple of nut assortments from Planters. They’re perfect for snacking and super cheap for Prime Day.

Amazon Basics Microfiber Sheets (starting at $10.49; amazon.com)

  • Let’s be honest: You could probably use a new pair of sheets, yes? These Amazon Basics sets are made with lightweight microfiber to keep you cool throughout the night, are available in a wide variety of colors and start at just $10.49.

Amazon Basics Home Essentials (starting at $2.06; amazon.com)

  • Get up to 30% off the things you were likely going to buy anyway, like fans, hangers, pillows, towels, luggage and more right now while supplies last.

Cosori Air Fryers (starting at $83.99; amazon.com)

  • Cosori’s Smart Wi-Fi Air Fryer has over 16,000 positive reviews for a reason; you can now crisp up veggies, chicken and more with the touch of your smartphone. We also haven’t seen prices this low in several months.

GreenLife Cookware Sets ($69.99; amazon.com)

  • Upgrade your pots, pans, cooking utensils and more with GreenLife Cookware, now up to 30% off and available in a variety of vibrant colors.

SodaStream Jet Sparkling Water Maker and Bundles (starting at $49.99; amazon.com)

  • Whether you’re new to the SodaStream world or you’ve been making your own beverage blends for ages, the brand has something for you, with discounts on machines and bundles, including flavor drops now up to 40% off.

Rugs From Safavieh, Nuloom and More (starting at $13.57; amazon.com)

  • Give any room in your house a whole new vibe with a variety of rug styles and sizes, now up to 30% off from Amazon-favorite brands like Safavieh and Nuloom.

KitchenAid Tools (starting at $5.59; amazon.com)

  • From chopping boards to dish racks and can knife sets, KitchenAid’s premier line of tools is now up to 30% off on both sets and individual products.

GE Profile Opal Countertop Nugget Ice Maker ($449, originally $549; amazon.com)

  • There’s no doubt about it: Nugget ice is the best type of ice. And now you can attain this coveted ice type at home with the GE Opal Nugget Ice Maker, now down to its lowest price ever at $449. Not to mention this machine features everything from a compact, portable size to Bluetooth connectivity.

Zinus Box Springs and Bed Frames (starting at $21.99; amazon.com)

  • Take your mattress to the next level, literally, with deals on a range of Zinus box springs and bed frames. There are styles to suit most bedroom aesthetics, and a few desks are scattered among these deals too.

Rockstar, Doritos, Quaker and More Snacks (starting at $6.29; amazon.com)

  • Stock your pantry with snacks galore, thanks to this Prime Day deal on Quaker, Frito-Lay and other delectable brands. You’ll find discounted packs of chips, granola bars, cereal and more, plus plenty of beverages to wash them down.

Hill’s Science Diet Dog and Cat Dry Food ($11.19; amazon.com)

  • Treat your pet (and your wallet) to discounted food from Hill’s Science Diet Dog and Cat Dry Food. There are tons of varieties marked down, including options for fur babies of all ages and sizes, so now’s the time to stock up.

Chemical Guys Car Wash Kits and Accessories (starting at $4.89; amazon.com)

  • Keep your car in mint condition with savings on all the cleaning supplies you need from The Chemical Guys. Pay special attention to the kits on sale, which offer the best value — just be sure to shop before this deal speeds away.

23andMe Health + Ancestry DNA Test ($99, originally $199; amazon.com)

  • If you have yet to investigate your ancestry via an at-home DNA test, now’s as good a time as ever. Right now 23andMe’s Health + Ancestry DNA Testing Kit is back down to its all-time low of $99 — that’s the best price we’ve seen since Black Friday.

Sun Joe Electric Pressure Washer ($124.99, originally $229.99; amazon.com)

  • Deep clean your deck, driveway, sidewalk, patio and more with this Sun Joe 14.5-Amp Electric Pressure Washer, now down to the lowest price we’ve seen in over a year.

Fitness Essentials From Amazon Brands (starting at $3.28; amazon.com)

  • Stock your home gym (or finally start one from scratch) with savings on a range of equipment from Amazon brands. Pick up everything your workout is currently lacking, like free weights, resistance bands and foam rollers. Or for those with a more lax fitness routine, you can pick up a discounted foosball table.

Ninja Electric Pressure Cookers, Convection Ovens and More (starting at $109.99; amazon.com)

  • Ninja knows what it’s doing when it comes to kitchen appliances, and today you can save on a multitasking Ninja Foodi Air Fry Oven, a Ninja Foodi 9-in-1 Deluxe XL Pressure Cooker (which also features air frying capabilities) and a Ninja Auto-IQ Blender and Food Processor.

Graco Baby Products (starting at $89.99; amazon.com)

  • Take your little ones on the go with a range of on-sale Graco car seats and strollers. There’s even a high chair and Pack N’ Play playpen featuring a portable bassinet and changing table up for grabs.

Toshiba Ovens and Toasters (starting at $58.99; amazon.com)

  • Heat things up with savings on a Toshiba microwave, toaster oven or toaster oven-air fryer combo. At under $100, they’ll get the job done without breaking the bank.

Smart Home Security Cameras and Locks (starting at $16.87; amazon.com)

  • Lock in some savings on some smart home security from brands like Yi and Wyze. You’ll even find a couple Arlo bundles in this Gold Box, plus a smart thermostat.

Beverages From Solimo, Keurig and More (starting at $3.46; amazon.com)

  • Sip on savings with deals on your morning cup of joe and beyond. You’ll find Prime Day deals on K-cups from Amazon’s own Solimo and Happy Belly brands, plus Green Mountain Coffee Roasters, Maxwell House and more. Plus, there are discounted packs of coffee grounds, tea bags, coconut water and much more to drink in.

Shark Robotic and Upright Vacuums and Steam Mop (starting at $54.99; amazon.com)

  • Keep your floors super clean with savings on Shark vacuums and mops. There’s a robo vac up for grabs at its all-time lowest price, plus a couple uprights and a steam mop for hard floors.

Coleman, Marmot, and ExOfficio Outdoor Gear (starting at $6.99; amazon.com)

  • Whether you have some summer camping trips planned or you’re just camping out in your own backyard, you should peruse this sale on outdoor gear from brands like Coleman and Marmot. It’s the perfect opportunity to pick up a new sleeping bag, cooler, tent or camp chair.

Home Furniture From Best Office, Sleep Innovations and More (starting at $18.91; amazon.com)

  • No matter what kind of furniture your home is in need of, chances are you’ll find it at a discount here. Everything from coffee tables to shelves to bed frames and office chairs is on sale for cheap, so you can load up on the home upgrades guilt-free.

Jackery Generator and Accessories (starting at $125.99; amazon.com)

  • It’s always a good idea to have a generator on hand, so pick up this Jackery model for just over $200 today — an all-time low price. You can also snag a pair of solar panels that will keep the generator running when you’re outdoors.

Black + Decker Tools (starting at $11.99; amazon.com)

  • It’s time to get your yard in its best shape ever for summer days ahead. Luckily, Amazon is marking down a range of outdoor power tools from top brand Black + Decker, plus a tool kit to take care of your DIY needs. And for inside your home, be sure to snag a top-rated dustbuster for just over $30 from the brand.

Eufy Home Security Products (starting at $35.99; amazon.com)

  • Keep an eye on your home with savings on Eufy’s range of home security products. Pick up a single IndoorCam, Floodlight Cam or EufyCam 2 Pro to add to your existing ecosystem — or opt for a device bundle.

Kitchen Essentials From Chefman, Hamilton Beach, Stasher and More (starting at $4.14; amazon.com)

  • A wide range of miscellaneous kitchen needs are marked down, from toaster ovens to cold brew makers. We’re particularly excited about the reusable silicone Stasher bags on sale — read more about them in our full review here.

Eufy by Anker Robot Vacuums (starting at $129.99; amazon.com)

  • Check vacuuming off your to-do list for good and let a robot handle the mess with these deals on a range of robo vacs from Eufy. You can score the ultra-slim 11S model for as low as $129.99 — an all-time low price.

MyQ Chamberlain Smart Garage Door Opener ($16.98, originally $29.98; amazon.com)

  • Quit wondering whether you left the garage door open. Now you can up the intelligence of your garage with this MyQ Smart Garage Hub, which allows you to open or close the door from anywhere. Best of all, it’s down to its lowest price ever for Prime Day.

Hoover Vacuums and Carpet Cleaners (starting at $79.99; amazon.com)

  • These deals on a range of Hoovers certainly don’t suck. Save on select upright vacuums and carpet cleaners that will be particularly useful for pet owners.

Greenworks Lawn Tools (starting at $87.99; amazon.com)

  • Amazon is marking down a range of outdoor power tools from top brand Greenworks so you can get your lawn looking its best for summer. Snag a lawn mower, leaf blower, hedge trimmer and more, and get ready to spend time outside surrounded by your pristine plants and grass.

Calphalon Cookware and Appliances (starting at $39.89; amazon.com)

  • Amazon has cooked up some deals on cookware from Calphalon. In addition to savings on sets and individual pots and pans, you’ll also find discounts on the brand’s appliances, including coffee and espresso machines, blenders, toasters and more.

Medify Air Purifiers (starting at $83.30; amazon.com)

  • Fight back against dust, allergens and other air contaminants with savings on a few different air purifiers from Medify. At these prices, you could reasonably pick one up for every room in your house.

Cuisinart Kitchen Products (starting at $9.99; amazon.com)

  • Cuisinart is a well-known name in the kitchen, and for Prime Day you can save on a few different products from the brand. Pay as little as $10 for a set of reliable knives, whip up your own frozen treats with a discounted ice cream and sorbet maker, crisp up your favorite foods with an air fryer oven and cook everything else with a reliable set of 10 pots and pans.

Dash Kitchen Appliances (starting at $19.99; amazon.com)

  • Dash over to this sale on Dash appliances, where you can score everything from a stand mixer to a bread maker on sale. Yes, the brand’s top-rated air fryer and that infamous egg cooker are both included among the deals.

Reusable Rocketbook Fusion Notebooks & Compatible Pilot Pens (starting at $8.39; amazon.com)

  • Thanks to this Prime Day deal, you can get the last notebook you’ll ever need at an ultra-low price. Rocketbook is the pinnacle of reusable notebooks, and now a range of them are on sale, along with sets of compatible writing implements.

Luggage From Travelpro, Samsonite and More (starting at $38.29; amazon.com)

  • Travel is becoming more and more feasible, so if you have a trip planned, pick up some new luggage to take along for the ride. Hardside and softside suitcases (and sets of suitcases) from top brands like Travelpro and Samsonite are on sale, and they’ll surely last you for many years of adventuring to come.

CamelBak Water Bottles and Accessories (starting at $4.20; amazon.com)

  • Stay hydrated this summer and save with deals on water bottles and accessories like lids and bite valves from CamelBak. There are a few especially cute bottles for kids that will encourage your little ones to drink up.

AeroGarden Harvest With Heirloom Salad Greens Pod Kit ($84.95, originally $149.95; amazon.com)

  • Who says you need a huge yard to start your own garden? With this deal on an Aerogarden Harvest Indoor Hydroponic Garden, you can get growing no matter what your outdoor space situation is like for an all-time low price. The ultra-popular Aerogarden also comes with a Gourmet Herb Seed Kit so you can start cultivating your new crops ASAP.

Flea and Tick Products From K9 Advantix II and Advantage II (starting at $41.29; amazon.com)

  • Keep your four-legged family members safe from fleas and ticks with K9 Advantix II and Advantage II products, now on sale. It makes sense to stock up before this discount flies away.

Dewalt Tools (starting at $12.99; amazon.com)

  • You can do anything if you have the right tools, so make sure your kit is completely stocked with these Dewalt deals. Pick up something as small as a screwdriver or drill bit set, or a workhorse like the cordless drill combo kit.

Food Storage From Rubbermaid, Foodsaver and Contigo (starting at $8.39; amazon.com)

  • Ensure those leftovers stay fresh with savings on food storage containers from Rubbermaid, plus vacuum sealer bags from Foodsaver. Plus, pick up a few Contigo water bottles and travel mugs; they’ll keep your beverages hot or cold for hours upon hours.

Pet Products From Wag and Kitzy (starting at $3.59; amazon.com)

  • These deals on Amazon-owned pet brands Wag and Kitzy are sure to get tails wagging. Save on treats and dry or wet food that your animal pals will go wild over.

Lucid Mattresses and Headboards (starting at $94.58; amazon.com)

  • You’re not hallucinating; that’s an upholstered headboard for under $100 and a 10-inch twin hybrid mattress for just over $150 from Lucid.

Casper Mattresses (starting at $476; amazon.com)

  • Casper, the original mattress-in-a-box purveyor, has become one of the foremost names in sleep over the last few years. And for Prime Day, Amazon is marking down the Element and Original models by 20% — the best prices we’ve seen since Black Friday.

Avalon Water Coolers (starting at $119.99; amazon.com)

  • Stay hydrated this summer when you save up to 30% on all different types of Avalon water coolers. Starting at $119.99, you can snag a countertop version that dispenses both hot and cold water. They also have freestanding, self-cleaning coolers with three different temperature settings.

Nespresso Vertuo Single-Serve Coffee Makers ($99, originally $192.95; amazon.com)

  • Nespresso’s single-serve coffee makers are up to 45% off this Prime Day. Bundles come with the brand’s milk frother, single-serve maker that can brew up coffee and espresso and 30 coffee capsules. And because of Prime Day, it’s now marked down to its lowest price ever.

Fashion and beauty

Premium Beauty Products (starting at $4.90; amazon.com)

  • Premium beauty products rarely go on sale, but today we are seeing up to 30% off popular brands like Pureology, Redken, Biolage, Mario Badescu and more.

Cupshe One-Piece and Bikini Swimsuit Sets ($16.09; amazon.com)

  • A stylish swimsuit for less than $25? On any other day, that’s hard to come by, but on Prime Day, you can find just that from Cupshe. Save on a range of suits just in time to make a splash at the pool or beach this summer.

Adidas Footwear, Apparel and Accessories (starting at $7.20; amazon.com)

  • One of the biggest names in activewear is naturally offering up gigantic savings on a range of clothes, shoes and accessories for Prime Day. Save on everything from new sneakers and packs of socks to backpacks and soccer balls — just be sure to shop before your favorite styles and sizes sell out.

Amazon Kids’ and Baby Clothing (starting at $9; amazon.com)

  • Onesies, clothing sets, socks and more from Amazon Basics and Simple Joy by Carter’s are now up to 30% off.

Calvin Klein Underwear and Bras (starting at $5.93; amazon.com)

  • Get Calvin Klein’s Modern Cotton Bralette for as low as $14.89, along with other select underwear and bra picks, now up to 45% off.

Levi’s (starting at $14.70; amazon.com)

  • Refresh your closet or anyone else in the family’s with up to 40% off several different jean styles, shorts, accessories and more.

Oral-B Oral Care and Whitening Kits (starting at $4.99; amazon.com)

  • Oral-B’s popular electric toothbrush is now as low as $59.99, alongside other essentials like toothbrush heads, floss, toothpaste and more, now up to 50% off.

New Balance (starting at $9.99; amazon.com)

  • Want new New Balance gear? You’ll find savings on a range of sneakers today, not to mention all the activewear and gear you need to up your workout game this summer.

Under Armour (starting at $6.65; amazon.com)

  • Arm yourself for any activity with deals on Under Armour apparel for the whole family. Save on everything from shorts, underwear, socks and hats to sneakers and slides.

Watches From Citizen, Fossil, Anne Klein and More (starting at $13.99; amazon.com)

  • Time to save on timepieces for men and women! Watch out for deals on both casual and more formal styles from top brands.

Razors and Refills From Braun, Gillette and More (starting at $11.85; amazon.com)

  • Amazon is shaving down the prices on a selection of razors and refill blades. And don’t overlook the savings on electric shavers and an epilator, so you’re covered when it comes to hair removal needs.

Orolay Down Jackets and Parkas (starting at $62.99; amazon.com)

  • The Orolay Women’s Thickened Down Jacket rose to viral fame a couple years ago, eventually coming to be known simply as “the Amazon coat.” And for Prime Day, the rarely on-sale coat is currently under $90 in black, green, red and yellow. The jacket hits at mid-thigh, and it features six pockets and a cozy down fill, perfect for staying warm on blustery winter days. Plus, be sure to check out other stylish Orolay outerwear, also on sale for Prime Day.

True & Co Bras and Underwear (starting at $14; amazon.com)

  • True & Co’s seamless, size-inclusive bras are widely considered some of the most comfortable on the market, and now you can score an array of styles on sale. Plus, pick up packs of panties to match.

Lacoste Apparel, Shoes and Accessories (starting at $9.60; amazon.com)

  • Now’s your chance to stock up on preppy favorites from Lacoste. There are deals on styles for the whole family; just be sure to shop soon, since these deals are only live for a little while, crocodile.

Columbia Sportswear (starting at $8.58; amazon.com)

  • Summer weather has officially arrived, but there’s still time to upgrade your outerwear — and other layers — with these deals on Columbia sportswear. Shorts, shirts and more for men and women are all available at a discount.

Dockers (starting at $6.99; amazon.com)

  • Guys, don’t miss out on these Dockers deals. You can save on classic pairs of pants and shorts, along with a few shirts and belts.

Tommy Hilfiger Apparel and Accessories (starting at $8.38; amazon.com)

  • Go red, white and blue in classic looks from Tommy Hilfiger, now on sale for Prime Day. You can wear them for the 4th and beyond — these styles are the kind that stick around.

Vera Bradley Handbags (starting at $7.40; amazon.com)

  • Bag a new tote, backpack or purse from this Vera Bradley sale. You’ll find that familiar quilted material and plenty of paisley adorning the vast majority of the accessories included.

Waterpik Aquarius Water Flosser ($39.93, originally $69.99; amazon.com)

  • This compact water flosser features a high-volume reservoir and flow control so you can get the most out of your flossing. It also comes in four colors.

Katy Perry Shoes (starting at $21.25; amazon.com)

  • From gelly flip-flops to mules and sneakers, Katy Perry’s shoe line is discounted at up to 30% off. Sandals start at $21.25.

Gaming and toys

Gaming Desktops, Laptops and Monitors (starting at $169.99; amazon.com)

  • Gamers know that the proper system (and screen!) is key, so save on a new laptop or desktop — plus a monitor — from top brands like Acer and Sceptre, and get to playing.

Razer Gaming Systems and Accessories (starting at $19.99; amazon.com)

  • Get in the game with top-quality gear from Razer. For Prime Day, you’ll find discounts on everything from the brand’s mice and keyboards to mics and controllers.

Toys From Melissa & Doug, VTech, Green Toys, Hape and More (starting at $4.09; amazon.com)

  • Keep your kids entertained with savings on toys for tots of all ages. Parent-favorite educational brands like Melissa & Doug and LeapFrog are among the toys deals, so you can stock up that playroom with confidence.

Favorite Character Toys and Games (starting at $2.99; amazon.com)

  • Fans of “Star Wars,” “Toy Story,” superhero comics and a range of shows for kids will find action figures and other toys to add to their collections on sale for Prime Day.

Gaming Accessories and Components (starting at $13.79; amazon.com)

  • Five pages worth of miscellaneous gaming gear, from headsets to hard drives, is on sale now so you can either construct the setup of your dreams from scratch or ensure your existing system is tricked out to your specifications.

Nerf, Play-Doh and More Games (starting at $1.69; amazon.com)

  • Amazon has your favorite classic board games, like Candyland, Operation, The Game of Life and Battleship, marked down for Prime Day. Plus, pick up some Nerf toys and tubs of Play-Doh for even more interactive fun.

Learning and Technology Toys (starting at $4.99; amazon.com)

Media and entertainment

Harry Potter: The Complete 8-Film Collection (starting at $22.99; amazon.com)

  • Accio, savings! Potterheads can save on the complete eight-film collection today on either DVD or Blu-ray. If that’s not Prime Day deal magic, we don’t know what is.

Bestselling Movie Collections (starting at $11.99; amazon.com)

  • Make your next movie night into an event with one of these cult-favorite movie collections. You can save on full franchises like “Fast & Furious,” “Mission: Impossible,” “Back to the Future” and plenty more, so pop that popcorn and add to your cart now.

Bestselling TV Box Sets ($12.99; amazon.com)

  • Binge your favorite series over and over — or get into a brand-new one — with these deals on top-selling TV series box sets. There’s something for everyone, from “The Office,” “Parks & Recreation” and “Friends” to “Downton Abbey,” “The Sopranos” and more.
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